We open up new markets with
advanced technologies that are
one step ahead of our competitors
We will never stop
taking on challenges
The right company that cares about
the future and the environment

Company Overview

Mission

We will pursue new things day by day, we aim to be a first-class company through bold investments and education in human resource development to contribute to the country and society.

Vision

We will become a global leader leading changes for a happier future

Since our establishment in 1981, we have grown into a leading manufacturer in the Korean kitchen appliances market through continuous developments of new products, and we will move towards the future with another change and innovation. BLUENIX aims to be a 100-year company where all employees achieve their dreams and where the company and its members grow together.

Corporate Culture

Education-oriented Management
Management that fosters the top tier human resources through continuous self-directed learning and education
Customer Satisfaction Management
Management that creates value for customers by providing differentiated solutions with the best technology and expertise
Creative & Innovative Management
Management that continuously improves products, services, systems, and processes to reorganize business structures and promote new businesses to meet the future environment
Safety and Environment Management
Management that realizes zero accidents and reflects eco-friendly characteristics in business models and work procedures to create a safe work environment and a clean ecosystem

Company History

  • 2010 ~ PRESENT
    GLOBAL MARKET ACCESS
  • 1997 ~ 2007
    GROWTH STAGE
  • 1981 ~ 1995
    STARTUP STAGE
2022
02
service corporation Lassele Service Co., Ltd. → Daeyeong Technics Co., Ltd.
04
Established Daeyeong Tech in Mexico
2021
11
Completed and relocated a new factory in Sihwa MTV
11
Name change to BLUENIX Co., Ltd.
2019
08
Initiated a partnership with NEXTracker (DAEYEONG Electronics in China)
2018
11
Establish a US Sales Corporation (Blue Air FSE)
2017
06
Established a sales corporation in the United States, Daeyeong America
2015
11
Established Daeyeong Mexico Corporation (50,000 ㎡)
02
Established Vietnam Daeyeong Vina Co., Ltd. (60,000 ㎡)
2014
12
Nominated as family-friendly company (Ministry of Gender Equality and Family)
2013
07
Designated as a self-quality certification company by Public Procurement Service
2012
08
Nominated as one of the 500 companies that people want to work for
2011
02
Selected as an Ever green eco-certified workplace
(the first Ansan Company that received the green grade)
2010
08
Selected as a strong export enterprise
(Small and Medium Business Administration)
06
Promoted to a world-class commodity production company for commercial refrigerators (Ministry of Knowledge Economy)
2007
10
China 2nd factory founded (Suzhou Daeyeong Precision)
2004
12
Selected as a next-generation world-class product production company for commercial refrigerators
(Ministry of Trade, Industry, and Energy)
06
Acquired ISO 14001 certification
2003
01
Designated as a technology-innovative INNO-BIZ company
01
Name change to Daeyeong E&B Co., Ltd.
2002
09
Relocated and expanded Suzhou Daeyeong Electronics in China (33,300 ㎡)
2000
07
Established a service corporation, Lassele Corporation
1997
08
Launched its own brand, Lassele, and established a sales corporation, Lassele CO., Ltd.
03
Established the first factory in China (Suzhou Daeyeong Electronics)
1995
05
Received a Proud Small and Medium Business Award
(Minister of Trade and Industry)
1987
04
Company name changed to Daeyeong Engineering Corp
1985
07
Produced complete commercial refrigerators
(supplied as OEM of Samsung Electronics)
1983
05
Started business with Samsung Electronics
(supplied PRESS parts for household appliances)
1981
07
Established Daeyeong Industrial Company

Core Value